I didn’t set out to start a company. I was managing my CEO’s LinkedIn — he knew a great deal and had no time to post any of it — and it turned out I was good at the part where you take what someone thinks and make it readable.
Then I realised he wasn’t the only founder with that problem, so I built a business around it.
I started with 300 followers. What moved anything wasn’t the number; it was being clear about what I did and talking to the right fifty people. Students tell me they’ll sort their LinkedIn out once they have something impressive on it. You already do. It just isn’t anywhere a recruiter can find it.